01

01

Introduction

Introduction

Overview

Company

Songstats is a music data analytics platform for musicians and labels.

Songstats is a music data analytics platform for musicians and labels.

Timeline

Aug. 2021

Nov. 2021

Services

Product Design

Product Design

User Research

User Research

UI Design

UI Design

Context

Songstats had a quarterly goal of improving the data quality that they provided to their users. Up until now, they provided aggregated overviews of how music releases were performing.

Songstats had a quarterly goal of improving the data quality that they provided to their users. Up until now, they provided aggregated overviews of how music releases were performing.

Business Goals

1

User Acquisition

As a relatively new company, they were looking for increased market share.

2

Retention

Keeping users subscribed was the critical lifeblood of the business.

3

Improved Data-Depth

Offer more value to users to build a competitive advantage in the space.

02

02

Design Process

Design Process

User Research

Before getting straight to the solution, I wanted to understand the pain-points, must-haves, and edge cases around the workflow.

I scheduled 8 interviews with members from both user profiles to get a 360 degree view of processes involved.

Before getting straight to the solution, I wanted to understand the pain-points, must-haves, and edge cases around the workflow.

I scheduled 8 interviews with members from both user profiles to get a 360 degree view of processes involved.

Segmented User Base

There were 2 primary user personas in the ecosystem. The synthesis of the user research identified the following profiles:

There were 2 primary user personas in the ecosystem. The synthesis of the user research identified the following profiles:

The Artist

Priorities:

-Connect with listeners

-High-level data overview


Pain Points:

-Too many platforms

-No insights into demographics

The Label Manager

Label Manager

Priorities:

-Monetize releases effectively

-Detailed, actionable data insights


Pain Points:

-Too many platforms

-No geo performance data

Focus Areas

Based on all insights gathered, the focus areas for product improvement became crystallized.

Based on all insights gathered, the focus areas for product improvement became crystallized.

1

Demographsics

Demographics

Demographics

Users wanted to understand more about the age and gender of their audience.

2

Geographics

Users were in the dark about how their music was performing around the globe.

3

Data Consolidation

Users had to delve deep into platform specific dashboards without a holistic overview.

Demographic Data

I built re-useable scaleable components to represent the key demographic data of identified audiences.

I built re-useable scaleable components to represent the key demographic data of identified audiences.

Geographic Data

Geographic performance visualization. Crucial to bring simplicity and usability to a dynamic product solution.

Geographic performance visualization. Crucial to bring simplicity and usability to a dynamic product solution.

Responsive Design

Geographic performance visualization. Crucial to bring simplicity and usability to a dynamic product solution.

Geographic performance visualization. Crucial to bring simplicity and usability to a dynamic product solution.

Usability Testing

Before launch, the new feature was tested and improved with existing users.

Before launch, the new feature was tested and improved with existing users.

1

Discoverability

Could the users find and identify the metrics that were most important to them?

2

Usability

Could the users navigate and interact with the product in a seamless way?

3

Overall Satisfaction

Did the design improvements solve their core problems and deliver value?

03

03

Outcomes

Outcomes

KPI's

Audience Insights was the most impactful launch in Songstats history. It transformed the data they provide their users.

Audience Insights was the most impactful launch in Songstats history. It transformed the data they provide their users.

Audience Insights

Songstats

Audience Insights

Songstats