01
Introduction
Overview
Company
Opinary is a publisher engagement company. They create polls that gather the opinions and feedback on critical topics. It is the most well-known recognizable news product in Germany.
Opinary is a publisher engagement company. They create polls that gather the opinions and feedback on critical topics. It is the most well-known recognizable news product in Germany.
Timeline
Oct. 2022
Dec. 2022
Services
Product Design
Product Design
Design System
Design System
User Research
User Research
Interaction Design
Interaction Design
Context
Opinary needed a revamped method of generating their core product - engagement polls.
Until this point, they were using a frankenstein of different software.
Opinary needed a revamped method of generating their core product - engagement polls.
Until this point, they were using a frankenstein of different software.
Business Goals
1
Consolidate workflows
Free up working hours by steamlining the most time-consuming tasks
2
Self-service platform
Offer poll creation directly to clients rathan than done-for-you
3
New revenue streams
Release newly developed poll formats to the market through new delivery methods
02
Design Process
User Research
Before getting straight to the solution, I wanted to understand the pain-points, must-haves, and edge cases around the workflow.
I scheduled 8 interviews with members from both user profiles to get a 360 degree view of processes involved.
Before getting straight to the solution, I wanted to understand the pain-points, must-haves, and edge cases around the workflow.
I scheduled 8 interviews with members from both user profiles to get a 360 degree view of processes involved.
Analysis
After the user research, I synthesized the following primary pain points:
After the user research, I synthesized the following primary pain points:
Clunky Workflows
Clunky Workflows
Current workflows required users to jump through hoops to complete simple tasks
Current workflows required users to jump through hoops to complete simple tasks
No Visual Feedback
No Visual Feedback
Users were left in the dark on how production polls would look in the actual market
Users were left in the dark on how production polls would look in the actual market
Categorization
Categorization
Users had issues categorizing and tracking polls once generated
Users had issues categorizing and tracking polls once generated
"I never know how the poll actually looks. I'm alwasy so nervous when publishing it." - Falko, Senior Content Specialist
"I never know how the poll actually looks. I'm alwasy so nervous when publishing it." - Falko, Senior Content Specialist
Design System
By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.
By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.
Poll Creation
By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.
The core feature representing the poll creation workflow.
The core feature representing the poll creation workflow.
Analytics
By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.
A detailed breakdown of all poll performance and metrics.
A detailed breakdown of all poll performance and metrics.
Library
By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.
Overview, tracking, and management of ongoing polls.
Overview, tracking, and management of ongoing polls.
03
Outcomes
KPI's
The Poll Creator tool unlocked new revenue streams and rapid delivery of their core product, yielding a substantial uplift in company profit.
The Poll Creator tool unlocked new revenue streams and rapid delivery of their core product, yielding a substantial uplift in company profit.
80% task efficiency
Time of completion per generated poll improved from 10 minutes to 2 minutes
240% total revenue
Newly released poll formats skyrocketed Opinary’s total takehome revenue
Acquisition
Opinary was sold to Affinity Global in 2024 for a $10 million acquisition.
Opinary was sold to Affinity Global in 2024 for a $10 million acquisition.
01
Introduction
02
Design Process
03
Outcomes
Poll Creator
Opinary
Poll Creator
Opinary