01

Introduction

Overview

Company

Opinary is a publisher engagement company. They create polls that gather the opinions and feedback on critical topics. It is the most well-known recognizable news product in Germany.

Opinary is a publisher engagement company. They create polls that gather the opinions and feedback on critical topics. It is the most well-known recognizable news product in Germany.

Timeline

Oct. 2022

Dec. 2022

Services

Product Design

Product Design

Design System

Design System

User Research

User Research

Interaction Design

Interaction Design

Context

Opinary needed a revamped method of generating their core product - engagement polls.


Until this point, they were using a frankenstein of different software.

Opinary needed a revamped method of generating their core product - engagement polls.


Until this point, they were using a frankenstein of different software.

Business Goals

1

Consolidate workflows

Free up working hours by steamlining the most time-consuming tasks

2

Self-service platform

Offer poll creation directly to clients rathan than done-for-you

3

New revenue streams

Release newly developed poll formats to the market through new delivery methods

02

Design Process

User Research

Before getting straight to the solution, I wanted to understand the pain-points, must-haves, and edge cases around the workflow.

I scheduled 8 interviews with members from both user profiles to get a 360 degree view of processes involved.

Before getting straight to the solution, I wanted to understand the pain-points, must-haves, and edge cases around the workflow.

I scheduled 8 interviews with members from both user profiles to get a 360 degree view of processes involved.

Analysis

After the user research, I synthesized the following primary pain points:

After the user research, I synthesized the following primary pain points:

Clunky Workflows

Clunky Workflows

Current workflows required users to jump through hoops to complete simple tasks

Current workflows required users to jump through hoops to complete simple tasks

No Visual Feedback

No Visual Feedback

Users were left in the dark on how production polls would look in the actual market

Users were left in the dark on how production polls would look in the actual market

Categorization

Categorization

Users had issues categorizing and tracking polls once generated

Users had issues categorizing and tracking polls once generated

"I never know how the poll actually looks. I'm alwasy so nervous when publishing it." - Falko, Senior Content Specialist

"I never know how the poll actually looks. I'm alwasy so nervous when publishing it." - Falko, Senior Content Specialist

Design System

By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.

By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.

Poll Creation

By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.

The core feature representing the poll creation workflow.

The core feature representing the poll creation workflow.

Analytics

By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.

A detailed breakdown of all poll performance and metrics.

A detailed breakdown of all poll performance and metrics.

Library

By leveraging an atomic design system, I could rapidly increase efficiency and scalability of design outcomes.

Overview, tracking, and management of ongoing polls.

Overview, tracking, and management of ongoing polls.

03

Outcomes

KPI's

The Poll Creator tool unlocked new revenue streams and rapid delivery of their core product, yielding a substantial uplift in company profit.

The Poll Creator tool unlocked new revenue streams and rapid delivery of their core product, yielding a substantial uplift in company profit.

80% task efficiency

Time of completion per generated poll improved from 10 minutes to 2 minutes

240% total revenue

Newly released poll formats skyrocketed Opinary’s total takehome revenue

Acquisition

Opinary was sold to Affinity Global in 2024 for a $10 million acquisition.

Opinary was sold to Affinity Global in 2024 for a $10 million acquisition.

01

Introduction

02

Design Process

03

Outcomes

Poll Creator

Opinary

Poll Creator

Opinary